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So what are the differences between API and S2S?

Updated: Dec 15, 2022

Let's get to know the main differences between lead generation in API and S2S



S2S and API lead generation refer to the processes of generating leads (potential customers) through the use of server-to-server (S2S) communication and application programming interfaces (APIs), respectively. S2S lead generation involves the use of data-sharing between servers in order to identify and target potential leads, while API lead generation involves the use of APIs to allow clients (such as websites or mobile apps) to access and manipulate lead data. These techniques can help businesses to efficiently identify and target potential customers, and can be used in a variety of industries and contexts.


“S2S lead generation involves the use of data-sharing between servers in order to identify and target potential leads, while API lead generation involves the use of APIs to allow clients (such as websites or mobile apps) to access and manipulate lead data.”


Server-to-server (S2S) and API are two different approaches for generating traffic online. S2S involves direct communication between two servers, while API uses a defined set of protocols and routines for building software applications. S2S is typically used for high-volume, real-time traffic, such as in advertising or gaming. In this approach, one server sends a request to another server, which then responds with the requested information. This allows for a more efficient and faster exchange of data compared to API. API, on the other hand, is used for more complex, low to medium-volume traffic. In this approach, a client makes a request to a server, which then responds with the requested information. The client and server communicate through a set of clearly defined rules, known as an application programming interface (API). This allows for more flexibility and customization in the exchange of data. Another key difference between S2S and API is the way they handle authentication and security. In S2S, authentication is typically handled through the use of private keys and digital signatures. This allows for secure communication between the two servers without the need for user authentication. In contrast, API uses a variety of authentication methods, such as OAuth, to verify the identity of the client making the request. Another difference between S2S and API is the level of control and visibility they provide. S2S offers more control over the data being exchanged, as the two servers can communicate directly with each other. This allows for a more efficient and effective exchange of data. In contrast, API offers less control, as the client and server are not directly connected. This can make it more difficult to troubleshoot issues and monitor the performance of the system. Overall, S2S and API are two different approaches for generating traffic online, each with its own strengths and weaknesses. S2S is best suited for high-volume, real-time traffic, while API is better for complex, low to medium-volume traffic. The choice of which approach to use will depend on the specific requirements of the application. Whether you will choose to work API or S2S based approach we support both.

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